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A new revenue model 

It is common to have EVSE operators manage the connectivity provider and even cloud instance. With many new operators entering the market, especially smaller scale operations, time is of the essence. This has posed a challenge to operators that may lack the skillset, time, or resources to build a custom module in house. For OEMs and SIs, monetizing customers past the point of sale of equipment is also a major obstacle. Offering a full-solution approach not only allows manufacturers to overcome these hurdles, but also creates a new perpetual revenue stream and shapes a more sticky customer. 

When to build custom connectivity 

Unlike off-the-shelf solutions, a custom solution allows for full customization, giving you complete control over the design and implementation of your EVSE charging network. 

Organizations who opt to build their entire connectivity infrastructure in-house do so to create a customized connectivity system to cater to their unique requirements. 

Pros of building custom connectivity 

  • Cost-efficient for companies with existing in-house expertise and resources to spare 
  • Full customization and control over the connectivity and packaging solution 
  • Flexibility to adapt to future market demands based on specific product roadmaps 
  • Ability to tailor the user experience to the brand’s vision 
  • Complete and sole ownership of proprietary data 

Cons of building custom connectivity 

  • Absence of in-house expertise can lead to costly setbacks, impacting profitability and brand credibility 
  • Opportunity cost in dedicating resources to building connectivity rather than allocated to build your core product 
  • Prolonged development timelines result in missed market opportunities 
  • Requires extensive training and hiring, impacting resource allocation 
  • Managing supply chain complexities delay GTM timelines 
  • Full data security burden rests on the organization’s shoulders 
  • Providing timely maintenance solutions necessitate ongoing costs and expertise 
  • Greater risk of failure – 75% of in-house IoT undertakings fail to achieve their intended results 
  • Necessitates expertise to build a connectivity infrastructure with flexibility to meet today’s and tomorrow’s EVSE needs 
  • Rigorous testing and certification processes cause delays and incur even more costs 
  • Typically results in higher total costs when accounting for BOM, in-house training and hiring, ongoing maintenance and security, and custom provisioning 

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