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Blues Branding Resources

About the Blues Brand

Our branding is of utmost importance to us as it serves as the embodiment of our company's identity and values. It is the visual and emotional representation of who we are and what we stand for. Our branding creates a lasting impression on our customers, stakeholders, and the market at large. It communicates our unique positioning, sets us apart from competitors, and establishes a sense of trust and credibility. Our branding reflects our commitment to excellence, innovation, and customer satisfaction. By consistently delivering a cohesive and compelling brand experience, we strive to build strong brand recognition and loyalty, fostering long-term relationships with our target audience. We understand that our branding is a powerful tool that can drive growth, attract top talent, and create a positive perception of our company. That is why we invest time, effort, and resources into ensuring that our branding is distinct, consistent, and resonates with our core values and mission.


Below are our branding guidelines and logo files. Please use the logo files responsibly. The use of our logo is subject to the following guidelines. Our logo is a registered trademark and the sole property of our company. It may only be used with explicit permission or under a formal agreement. Any unauthorized use, modification, or reproduction of our logo is strictly prohibited. The logo should always be presented in its original form and should not be altered, distorted, or combined with any other elements without prior written consent. Proper usage of our logo is crucial to maintain brand consistency and protect our intellectual property rights. For inquiries regarding logo usage or obtaining permission, please contact our designated representative. We reserve the right to take appropriate legal action against any unauthorized use that violates our trademark rights.

Blues Branding Guide

Our brand guide serves as a comprehensive resource that outlines the guidelines for representing our brand consistently across all channels and touchpoints. It provides clear instructions on logo usage, typography, color palette, and other visual elements, ensuring that our brand identity is maintained and effectively communicated.

The Brand Standards Manual can be viewed here.

Blues Logo

Our logo is a powerful visual representation of our brand's identity, reflecting our unique values, mission, and personality. With its distinctive design and carefully chosen elements, our logo serves as a memorable symbol that instantly connects with our target audience and establishes recognition and trust.

Logo files can be downloaded from here.


If you have any questions regarding our branding and its usage, we encourage you to reach out to our dedicated brand management team. You can contact us through our official website or by sending an email to marketing@blues.com. We are here to provide guidance and support to ensure that our branding is used correctly and consistently.